The beer giant is rolling out a new brand building model and putting weight behind its AI-powered virtual marketing agency to ...

From staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t impact engagement.

With skills gaps to fill and talent pipelines to nurture, why are so many brands still failing to embrace the “unbelievable value” of marketing apprenticeships?

Despite widespread criticism, marketing is still inherently sexist. All too often brands fall back on the stereotypical idea of women – the young, thin blonde, who is passive and agreeable and whose ...

Resilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that last a lifetime, not just the next crisis.

Kering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that ...

We all know marketers are being asked to do more with less, taking on bigger remits without the necessary uplift in pay. In this context, salaries take on even greater significance as a benchmark for ...

Is the worst over for marketers after a horrible few years for recruitment? Headhunters certainly think so, however, it’s a mixed picture. After what headhunter Suzie Walker describes as the most ...

From the “three Ts” of AI to its social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.

Purpose and profit are not enemies, Mars CEO Poul Weihrauch has insisted, dismissing politicised discussions around the topic as “nonsense”. The CEO of the FMCG giant, which owns brands including ...

Making small improvements across every lever of the business is how a company like Coca-Cola will drive growth going forward, says its incoming CEO.