Kering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that ...

The beer giant is rolling out a new brand building model and putting weight behind its AI-powered virtual marketing agency to ...

Resilience isn’t about ‘bouncing back’ after every setback just to prove your worth. It’s building strong foundations that ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t impact engagement.

With skills gaps to fill and talent pipelines to nurture, why are so many brands still failing to embrace the “unbelievable value” of marketing apprenticeships?

From staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.

From the “three Ts” of AI to its social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.

Marks & Spencer’s turnaround journey is one that has been well-documented. It reshaped for growth, regained its place in the FTSE 100, and was named Marketing Week’s Brand of the Year in 2024. Much of ...

Tamara Rogers is departing Haleon having led marketing through its journey to become a standalone company after its spin off ...

Making small improvements across every lever of the business is how a company like Coca-Cola will drive growth going forward, says its incoming CEO.

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing strategy that boosts the bottom line. Consumers are always on the lookout for ...

Remote roles in marketing and PR industries drop off. Back in 2022, marketing and PR had the highest proportion of fully ...