Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages.

Google’s Search Advocate John Mueller address two questions about structured data in a recent Google Search Central SEO office-hours hangout. While the first question was specifically about the ...

Elon Musk announced the transformation of Twitter into 'X', an all-encompassing super app. Musk envisions 'X' as a platform that will encompass social updates plus payments, banking, and more. Twitter ...

The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites. A study ...

Hassabis said AI assistants should be "technology that works for you as the individual" and questioned how advertising fits that model. He distinguished Gemini from search, where Google already shows ...

OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results. The addition of Shopify was not formally announced, but quietly ...

Google has updated its "Search Quality Evaluator Guidelines" with details about determining website trustworthiness. The updated guidelines include new characteristics of untrustworthy pages and ...

Altman said OpenAI "screwed up" GPT-5.2's writing quality by prioritizing coding and reasoning. He claims the regression as a resource tradeoff, not a permanent direction for the model family. Future ...

Bing is giving websites their first look at how content performs in AI-generated answers. A new AI Performance dashboard shows citation counts, page-level data, and trend lines. "Grounding queries" ...

ChatGPT and Google Search AI Overviews each returned the same brand list less than 1% of the time across repeated runs of the same prompt. The same list in the same order appears less than 0.1% of the ...

Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and ...

Groups turns Copilot chats into collaborative projects. Long-term memory tracks user preferences across conversations. Connectors let you search OneDrive, Gmail, Google Drive, and Google Calendar.