Lacoste has unveiled a new global brand campaign, marking the return of its slogan, ‘Life is a Beautiful Sport,’ with a fresh ...

In Miami for The Drum Awards for Commerce Media, Mondelez’s Andrew Lederman calls for sharper measurement, closer ...

As the Commerce Media Awards judging raged in Miami, Church & Dwight Co’s Marissa Godlewski pressed to The Drum that unless ...

At The Drum Awards for Commerce Media judging in Miami, Dick’s Sporting Goods’ David Young argues that the next phase of ...

Speaking during live judging in Miami for The Drum’s inaugural Commerce Media Awards, jury chair Roger Dunn reflects on a ...

Dentsu senior vice president and head of social marketing Tony Wood, juror for The Drum Awards Festival Social Media category ...

Adland is paying such close attention to the attempted turnaround of WPP that every announcement out of the beleaguered ...

It’s 10 Questions’ first trip to Boston this week, to the indie shop Boathouse, and the agency’s executive creative director, ...

AI can surface patterns. It cannot tell us why they matter. That still requires human judgment – taste, instinct, cultural ...

Jo Connarty, global PR lead at Lovehoney, said the rejection underlines the very issue the campaign set out to confront.

The gospel of B2B marketing has long preached a simple sermon: explain your product clearly, and the market will reward you.

Columbia Sportswear has released two new spots in its ‘Engineered for Whatever’ campaign – and it’s obvious the brand has no ...