Think Advertising, part of ThinkAnalytics (IBC exhibitor, Stand 5.B82) will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time ...

“Global brands need a scalable, programmatic solution to amplify TV advertising by reaching hard-to-find audiences across all of the devices we use to watch video today,” comments Samba TV Co-founder ...

The combined solution means WIND Hellas can handle high traffic peaks and deliver a great QoE, including to its hybrid (DTT plus streaming) Android TV set-top boxes (which are made by Technicolor).

Planet V, the new programmatic planning and buying system that enables advertisers to self-serve campaigns across ITV Hub, the BVOD service from Britain’s largest commercial broadcaster ITV, went live ...

In the face of larger file sizes and ever-higher resolutions such as HDR, 4K, 8K, 360-video and virtual reality, storing petabytes of media is a significant challenge that’s all-too-often a cost vs ...

Ensuring brand safety is more than a box-ticking exercise – it is empowering. By installing quality checks about where your brand’s adverts are seen, you can boost confidence and create a better ...

The role of Connected TV in the advertising mix is a hot topic across our industry, and, in particular, there are discussions about the need to be able to measure its impact as part of the full media ...

Even before the Covid-19 outbreak, the media industry had been shifting attention towards monetisation opportunities which accommodate the mounting demand for more personalised and relevant video ...

A flood of recent analyst figures demonstrate the growing importance of streaming services, with perhaps the keynote number coming from Parks Associates, which says average spending on OTT services in ...

At the Media and Entertainment Leaders Summit earlier this month, Maria Rua Aguete, Senior Director at Omdia, revealed that TikTok will command 37% of online video advertising revenues by 2027. This ...

Ateme tries to recreate the sports bar experience virtually, with multiple live sports events in the same virtual space Video compression specialist Ateme believes D2C sports streamers and leagues can ...

Opinions TV’s future is written in music’s past Digital disruption of the record industry was turned from existential threat into growth opportunity when labels embraced new consumption models. There ...