The Kentucky football program is stepping into the future with electronic backpacks that display their numbers.

Marvella Mobile to inspire girls in sports at WNBA All-Star weekend in Indianapolis. Mobile lab promotes sports, wellness, and health equity.

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

New England Patriots cornerback Christian Gonzalez hosted a back-to-school backpack giveaway at Dewitt Perry Middle School. Students received fresh haircuts, new shoes, and backpacks loaded with ...

Arts & Rec x Nike SB Air Trainer 1 (Style Code: IF0501-200) have teamed up for a flashback that every true sneakerhead can appreciate. GOAT sneaker designer ...

Stylist and personal shopper Dan Solomon assists athletes such as Isaiah Hartenstein and OG Anunoby, helping them choose their outfits for when the cameras are shining brightest.

DALLAS (AP) — The Dallas Mavericks have signed No. 1 overall draft pick Cooper Flagg to his four-year rookie contract, and a person with knowledge of the agreement said Wednesday the club is ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to receive MoneyCall in your email every Wednesday? Easy sign-up here.) Name-dropped today: Brad Pitt, Michele ...

A viral clip of Jaguars rookie Travis Hunter dancing caught fire on social media and led to fans defending his behavior.

Deandre Ayton’s hat choice has NBA fans speculating about his future, fueling rumors of a possible trade to the Los Angeles Lakers.

The Arizona Diamondbacks fan who interfered on a potential Christian Koss game-tying home run appears to have been involved in similar incidents in the past.

Astros at Rockies prediction: Odds, expert picks, starting pitchers, betting trends, and stats for July 1 ...