Josh Allen expands his New Era partnership, becoming Director of Billustration and launching a new charity-driven 9FORTY cap ...

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday that Bills quarterback Josh Allen now has an “investment stake in the company.” Details of Allen’s equity were not disclosed, but ...

Finance guys on Wall Street are sizing up each other's golf shirts this summer as they've become the ultimate casual sign of success.

Bills' superstar quarterback Josh Allen has partnered with New Era Cap for a new job title and unique way to give back to the Buffalo community.

The Latin musical artist is the creative force behind a fashion-forward line from the brand that introduced polarized lenses.