Kodak asked New York design studio Work-Order to revive the logo, but it never even sent a brief. All the company specified was to go back to Oestrich’s “K.” ...

Trainer brand K-Swiss is rolling out a new brand identity and logo that it says better reflects the company’s history as the “only” heritage US tennis brand, according to Design Week.

Then Paul refined the logo, made the K a little straighter, and we had a name and logo.” Finally, Stanley credited Frehley for the original Kiss design in his memoir, ...

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond.

Kia's refreshed logo is so hard to read that tens of thousands of people incorrectly Google the brand every single ... it could make a few concessions to the design to help sort out the confusion.

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

In terms of price, we have seen some really expensive logo designs in the past. For example, the 2012 London Olympics logo cost US$625 000 . Granted that was a design from the ground up not ...

Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.

These two very disparate inceptions, happening just a few years apart, beautifully capture the eclectic essence of logo design. And while rudimentary logos – such as those appearing on ancient ...