The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision to position itself as “abrdn” rather than Standard Life Aberdeen ...

Aberdeen rebranded in 2021 to "abrdn." Now it's "aberdeen." The company's CEO said the move would help in "removing distractions" and mark a new chapter. From Flickr to Grindr and Tumblr to The ...