The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision to position itself as “abrdn” rather than Standard Life Aberdeen ...

Aberdeen rebranded in 2021 to "abrdn." Now it's "aberdeen." The company's CEO said the move would help in "removing distractions" and mark a new chapter. From Flickr to Grindr and Tumblr to The ...

March 4, 2025 UK's abrdn renames itself 'aberdeen' in strategy revamp Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and start a ...

Abrdn plc has changed its name to Aberdeen Group plc, four years after rebranding from Standard Life Aberdeen. The company has received criticism for dropping the vowels in its name since announcing ...

PHILADELPHIA, PA / ACCESS Newswire / March 11, 2025 / abrdn Emerging Markets ex-China Fund, Inc. (NYSE American:AEF), (the "Fund"), a closed-end fund, announced today details of the first ...

Abrdn’s asset-management unit will be focusing on real assets, credit and specialist equities. Overall net outflows in 2024 slowed sharply to £1.1 billion from £17.6 billion the year earlier.

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...