Australia’s national flower, the golden wattle, has long appeared on stamps, emblems and awards, and is considered a symbol of unity in the country. But its use in a new logo promoting Australia ...

Australia’s new national brand logo features a kangaroo. After it’s resemblance to a Covid cell was savaged online, the National Brand Advisory went back to the drawing board.

The logo forms part of a larger project underway to rebrand Australia and promote our nation overseas. The costly initiative kicked-off under the Turnbull government as an attempt to create a unified ...

Australia's new nation brand is unveiled after old Golden Wattle emblem was ridiculed for looking like a COVID-19 particle. Australia’s new nation brand and tagline has been revealed in a bid to ...

Design elements were spread out across a brand mark, colour scheme and typography. “Australia is inconsistent with its use of multiple logos, colours and narratives which dilute our brand offering and ...

The logo scored 17% higher than the sector average, and 30 points over the average brand association score for any company on this Index. This shows that longevity matters.” ...

Australia’s new brand has come under much scrutiny since being revealed last week. The new logo, which was released by Australia's Nation Brand Advisory Council, represents yellow wattle.

A new wattle-inspired Nation Brand logo has been revealed, but punters reckon it just looks like a new Australia-themed strain. Truly. Australia Has A New National Logo That 100% Looks Like A ...

The wattle logo was part of a $10 million rebranding effort to create a “unifying nation brand that inspires the world to buy into Australia’s people, place and product”.

Logos, logos, logos. Most people think of them as the most important part of branding. After all, isn’t the blue squiggle or the yellow dash at the very heart of the brand?