Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

NBA stars are leaving their mark in signature kicks that turn every hardwood moment into a style statement. This year’s drops ...

The Adidas AE 2 from Anthony Edwards is almost here. Check our Sneakers news for more upcoming releases and breaking content!

F50 speed football boots range – ‘Radiant Blaze’, unleashing a laced and laceless model, both engineered for game-changing ...

The first Adidas D.O.N. Issue #7 colorway, which the brand previewed this past weekend, features a gradient color scheme on the low-cut upper and a zipper design at the midfoot, i ...

Sonny Vaccaro looks back on his decision to leave Adidas after the company forced him to lie to LeBron James after a ...

I used to consume a lot of YouTube and that’s where I saw people wearing Yeezys and talking about how comfortable they were," ...

Mavericks Summer League game, Bronny James faced Cooper Flagg, while Zhuri James' Adidas Sambas grabbed attention, ...

All eyes will be on the rising stars of the NBA during NBA 2K26 Summer League in Las Vegas from July 10 to 20, 2025.

Nike (NYSE:NKE) predicted Air Jordan would make only $3 million in sales over its first three to four years. Instead, the line brought in about $126 million in its first year. That breakout success ...

I'll admit I felt underwhelmed when I first perused the start list for the men's 200 metres at this Friday's Diamond League ...