"They said I wasn't the player they thought I was" - Patrick Ewing explains why he cut ties with Adidas and launched his own ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Patrick Ewing became the first NBA player to have his own sneaker brand after being bought out by sneaker brand, Adidas ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.

With the third overall pick in the 2025 NBA Draft, the Philadelphia 76ers selected VJ Edgecombe from Baylor University. The former Bear would have a remarkable ...

NBA star Damian Lillard and Adidas Basketball have launched the Dame X, Lillard's 10th signature shoe, at a retail price of ...

Ohio State's star receiver Jeremiah Smith signed an NIL deal with Adidas, but he won't be able to wear the German company's ...

The first NBA player to have his own shoe, former New York Knicks center Patrick Ewing, expressed the reason he placed his fate in his own hands after leaving Adidas back in 1989 to start his own ...

NBA stars are leaving their mark in signature kicks that turn every hardwood moment into a style statement. This year’s drops ...

Amid a very notable 24 hours for Damian Lillard, the nine-time All-Star has unveiled his new signature shoe from Adidas.

Official campaign pictures, tech specs, and shopping information for Damian Lillard's 10th signature adidas basketball shoe.