Arrows have been a critical part of logo design through the years. Inferring motion, speed, precision, they often appear on sports-related brands. The most famous graphic design arrow is a hidden one.

The best logos are often simple and memorable, so it's always a bonus when there's a hidden detail to be discovered.

Nike's logo is so familiar to us that we no longer question its meaning. But what is the story behind the so-called "Swoosh" ...

Armin Vit, a graphic designer who runs Brand New, a blog about logos, isn't exactly a fan.While the letters look strong and assertive, "the torch itself — the fire part seemed like it could have ...

It's common knowledge that the USPS logo features an eagle – a patriotic symbol that has been its official seal since 1970. New debates began to spring up when a user on the r/g ...

The most surprising thing about Hillary Clinton's announcement on Sunday? Her new logo. It's a sans-serif blue "H" overlaid with a red arrow pointing to the right. For such a simple logo, it sure ...

To many graphic design experts of both political stripes, Hillary Clinton’s new logo would be better off in the trash bin. The presumptive Democratic presidential frontrunner unveiled as her ...

People have been left gobsmacked after noticing there's a hidden symbol inside FedEx's logo - and it's not the arrow. As eagle-eyed customers will know, the delivery company's logo is more than a ...

Graphic Artist Michael Bierut, the man who shattered Saks Fifth Avenue’s fusty insignia and created Hillary Clinton’s controversial campaign logo talks memorable hotels, Wile E. Coyote and the ...

Hidden symbol in Jetstar logo no one knew about. The budget airline has been around since 2003 but there some Aussies who are only just discovering the hidden symbol on the company’s logo.