Created in 1992, this logo features the size-22 shoes and two-handed slam that could only belong to the Big Diesel, Shaquille O'Neal. Created in 1992, this logo features the size-22 shoes and two ...

Ries doesn't blame athletes like Henry from trying to establish their own brand. After all, there are no established criteria for deciding which athletes get to have their own logo.

Russell Wilson is clearly a guy who cares about his #brand, so it wasn't a big surprise when he unveiled his new logo to the world on Saturday night via Twitter. Like seemingly every other athlete ...

The Best Athlete Signature Logos of All Time From Penny Hardaway’s 1 Cent logo to Shaq’s Dunkman.

Russian athletes who compete in the Pyeongchang Winter Olympics must wear a simple logo that reads "Olympic Athlete from Russia" — and their uniforms can't include other words or references to ...