Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset from the ...

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Augmented Reality can be seen as a two-fold in the hotel industry as a front-of-the-house application and a back-of-the-house application integrated with other technologies, like an EAM CMMS mobile ...

Unfortunately, current VR systems do not provide natural tactile interaction with instruments and avionics in the cockpit environment. This article explores augmented reality (AR) as an alternative to ...

Apple customers aren’t thrilled they’re getting an ad from the Apple Wallet app promoting the tech giant’s original film “F1 the Movie.” Across social media, iPhone owners are ...

CBS Texas unveiled its new augmented/virtual reality immersive studio on June 23, the first of its kind in the Lone Star State. A week after catastrophic floods in Central Texas, key questions ...

This review paper provides the conceptualization and development of augmented reality (AR) environment for education by featuring implementations in physics education. The use of AR creates an ...

Mark Zuckerberg has long been under pressure to monetise WhatsApp, whose user base has soared to more than 3 billion, says Bloomberg Opinion's Parmy Olson.

After a decade, Mark Zuckerberg gets a new revenue stream while a founding pledge of the chat app crumbles.

The worlds of immersive tech and true crime games have collided in compelling ways, thanks to augmented reality (AR). A fascinating development in digital storytelling, AR-powered true crime games ...