Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset from the ...

Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are ...

Snap announced an upgraded version of its Spectacles augmented-reality glasses on Tuesday, doubling down on its bet that wearable devices to enhance the view of the real world will be one of the ...

Premium Beyond the screens: How augmented reality is shaping advertising industry AR advertisements can be viewed on a simple smartphone thus facilitating brands to allow users to visualise ...

What is Augmented Reality Advertising? Augmented reality advertising involves creating marketing campaigns or experiences using AR technology, which enhance the user’s view of the real world with ...

Augmented reality is here to stay, and is fundamentally shaping the way we interact with our surroundings. These are some of the best AR apps on Android.

Meta's investment in augmented reality (AR) advertising could better position the company to compete with Snap for marketers' ad dollars.

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its pitch to advertisers. The update allows brands like Sephora ...

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany ...