Check out these eleven amazing augmented reality ads that push creative boundaries.

Embryonic as they are right now, augmented-reality ads have the potential to offer a hyper-targeted, space-age-type experience for customers. Advertisers rightly want to monetize that.

Facebook is introducing ads that allow users to try on everything from a pair of shades to a shade of makeup right on their smartphones.

Facebook is rolling out new interactive ads to its News Feed that include augmented reality experiences that let you play games or see how makeup looks on your skin. The new ads would also include ...

Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are ...

Augmented reality LU biscuits package in Belgium that used Hololink platform technology LU This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Meta's investment in augmented reality (AR) advertising could better position the company to compete with Snap for marketers' ad dollars.

A tough economy forced advertisers to pull back on marketing spending, which weakened Snap's business. Snap is investing in improving its augmented-reality ads, which are driving strong results ...

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its pitch to advertisers. The update allows brands like Sephora ...