Augmented reality (AR), best characterized by a real ... Early adopters have firmly established AR’s potential. Not only as a marketing channel but as a brand differentiator.

For example, a user will be able ... businesses can make augmented reality a key element of their social media marketing strategy. Be sure to keep up with social media AR trends so that you ...

Enter one of the newest places to get attention, engagement, virality, social clout and cold-hard sales: augmented reality ... your wider marketing strategy and campaigns. For example, you ...

However, augmented reality in content marketing is also changing the way users can consume some products. Magazines and books, for example, are now using their printed versions as platforms to ...

Virtual reality (VR) and augmented reality ... with customers on an experiential level. Examples include 360-degree VR videos, immersion-style test drives and brand-related product experiences. VR ...

As another example, a dress shop may purchase augmented reality ... capabilities of patented augmented reality technology can allow for direct and dynamic advertising based on the detected facial ...

Two examples of SHS's augmented reality work ... London-based tech company Blippar launched its augmented reality advertising unit in May 2017 and has built augmented reality campaigns for clients ...

While people wait for the iPhone's augmented reality apps to arrive ... task at hand—increases their efficiency. “The classic example is technical manuals,” says Ross Rubin, principal ...

Augmented reality technology (AR), in which computer-generated images appear super-imposed upon a real-world environment, is quickly advancing to a point of general commercial application.