Let’s dive into six augmented reality marketing examples to understand how to move AR from novelty to compelling use cases. 1. Drive Engagement via Gamification.

While Google Glass didn’t catch on and people aren’t sitting at home with augmented reality goggles on just yet, augmented reality (AR) is making its way into social media. Because of the ...

For example, my company recently worked with a whiskey brand to develop an AR ... AR-Enabled Ads. Augmented reality technology can be used for everything from product testing to advertising.

Embryonic as they are right now, augmented-reality ads have the potential to offer a hyper-targeted, space-age-type experience for customers. Advertisers rightly want to monetize that.

Click here to see 11 amazing augmented reality ads>> AR allows smartphone users to point their phones' cameras at certain objects ... Lynx (known as Axe in the U.S.), for example, ...

Augmented reality marketing allows branded materials to be scanned, viewed and virtually augmented to make typically static elements more dynamic. For example, a business card can use AR to provide a ...

Dig Deeper: How to Manage Your Online Advertising How to Use Augmented Reality in Advertising: ... For example, Sports Illustrated's 2011 Swimsuit Issue (albeit a once-a-year publication) ...

An engineer made an application for smart glasses that can block billboards and other advertisements in real life.

Facebook is rolling out new interactive ads to its News Feed that include augmented reality experiences that let you play games or see how makeup looks on your skin. The interactive features, such ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...