Let’s dive into six augmented reality marketing examples to understand how to move AR from novelty to compelling use cases. 1. Drive Engagement via Gamification.

For example, my company recently worked with a whiskey brand to develop an AR ... AR-Enabled Ads. Augmented reality technology can be used for everything from product testing to advertising.

While Google Glass didn’t catch on and people aren’t sitting at home with augmented reality goggles on just yet, augmented reality (AR) is making its way into social media. Because of the ...

Embryonic as they are right now, augmented-reality ads have the potential to offer a hyper-targeted, space-age-type experience for customers. Advertisers rightly want to monetize that.

Augmented reality marketing allows branded materials to be scanned, viewed and virtually augmented to make typically static elements more dynamic. For example, a business card can use AR to provide a ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...

With the advent of augmented reality systems, unique opportunities exist for retail businesses. The ability to provide dynamic and layered advertisements can add a new dimension and effectiveness ...

Facebook is rolling out new interactive ads to its News Feed that include augmented reality experiences that let you play games or see how makeup looks on your skin. The interactive features, such ...