Clothing accounted for more than 12% of that, a costly endeavor for retailers, who often pick up the costs of shipping and returns. Other retailers using augmented or virtual reality as part of ...

Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches ...

The augmented reality fitting room helps extends the reach ... Users can superimpose clothing from the collection onto themselves using the phone’s camera. “Tommy Hilfiger is taking advantage ...