Pokémon Go, augmented reality and the future of local marketing. Published: July 22, 2016 at 9:49 am. Read Time: 9 minutes. Share. Written by Brian Smith. Table of Contents Table of Contents.

Pokémon GO’s popularity is really important because [game developer Niantic, Inc.] is using a very major commercial brand that people know and love to make augmented reality—although I still ...

While fans of virtual reality wait for the platform's breakthrough experience, its cousin augmented reality is having its moment — a cute, brightly colored one that leaves its users with sore feet.

The sudden success of “Pokémon Go” is introducing consumers to augmented reality, a technology that blends the digital and physical worlds where many in Silicon Valley are placing big bets.

‘Pokemon Go’ shows augmented reality’s edge over full-on virtual reality × With the success of “Pokemon Go,” we set out to discover if any of the little monsters were hiding within the ...

Boosters of augmented reality predict more apps to use the technology in the coming years. The success of “Pokemon Go” suggests they’ll have a captive audience — and the potential for real ...

Plus, Pokémon Go is providing a number of other interesting and unexpected benefits to augmented reality, particularly around physical activity and social interaction.

Niantic has had crude augmented reality for its Pokémon Go mobile game from the outset. But soon it will launch an enhanced AR experience on iOS 11 smartphones using Apple’s new ARKit technology.

Augmented Reality Showdown: Pokémon Go vs. Ingress. Eric Ravenscraft July 17, 2016 Eric Ravenscraft. Freelance Writer. Freelancers cover news, tech, and entertainment for ...

Pokemon GO is in fact augmented reality however it is done horribly badly… Peter McGuinness Actually, also no. Superimposition is not augmentation; the key feature of AR is that it locates ...

The latest update to Pokémon GO adds an improved layer of augmented reality interactivity. Learn all about AR+ here. Interact with Pokémon as if they were in the real world with AR+, a new ...