County Mall is inviting families to step back in time and enjoy a prehistoric adventure this May Half Term with Dino Days – ...

Abstract: Augmented Reality (AR) is a technology which produces a synthesis ... Among the wide range of application of AR, its use in advertising shopping experiences has recently been embraced by ...

Abstract: The objective of this study is to explore the effectiveness of three digital shopping platforms (Plain Interactive, Marker-based Augmented Reality and Markerless Augmented Reality), on the ...

Unlike virtual-reality goggles, which block a user’s vision of what’s around them, the augmented-reality glasses of Zone 518's Verse Albany Immersive experiences and adventures allow ...

Dick’s Sporting Goods is buying Foot Locker in a move that will give Dick's a global footprint for the first time and significant weight in negotiating with athletic powerhouse brands such as ...

An Augmented Reality Research Hub (ETHAR) is opening at ETH Zurich to promote interdisciplinary research into the interfaces between the real and virtual worlds. The aim is to develop technologies ...

ORLANDO, Fla. - Orange County Fire Rescue is testing new augmented reality (AR) helmets that improve visibility through thick smoke. What we know: Orange County Fire Rescue is among 80 departments ...

Jeremy Workman thought he was being pranked. How else would you react to someone telling you they once secretly lived inside a shopping mall for four years? The documentary filmmaker had been ...

More information: Seokil Moon et al, Single-layer waveguide displays using achromatic metagratings for full-colour augmented reality, Nature Nanotechnology (2025). DOI: 10.1038/s41565-025-01887-3 ...

Saudi Arabia’s largest mall operator is bringing Westfield-branded shopping centers to the kingdom, in a bid to capitalize on the government’s push to drawn as many as 150 million tourists ...