Augmented reality content can be found on everything from wine bottles to IKEA’s catalog and virtual reality experiences are much more detailed, with rich layers of interactivity from hand ...

The augmented reality and virtual reality market for the retail industry alone is expected to reach $2,094.08 billion by 2027, witnessing market growth at a rate of 68.5% in the forecast period of ...

It’s impossible to augment reality if your device has no way to perceive reality. The AI is necessary. We need AI to interpret and make sense of arbitrary people, objects, and activity in our ...

ARway is advanced AR technology that makes creating rich experiences easier than ever. In one recent case, Restaurants Canada (RC) used Map D and ARway to manage its event, which is one of North ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset from the ...

Written by: Tim Brouk, [email protected] A new reality for the student in-class experience powered up this fall for the Purdue University White Lodging-J.W. Marriott, Jr. School of Hospitality and ...

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more.Explore the role of AR/VR in the ...

CBS Texas unveiled its new augmented/virtual reality immersive studio on June 23, the first of its kind in the Lone Star State. Latest U.S.