His work blended classic design with a loose ’60s-style energy, giving publications like Rolling Stone an identity that ...

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.