From beginner-friendly tools to pro-level blenders, it’s all about what worked for me, how it changed my makeup vibe, and why these eye makeup brushes are my favourites.

Our beauty contributor Denise Primbet shares her ultimate rota of the best makeup brushes, plus MUA tips on how to use them.

From oversized cases that would delight a makeup artist to purse-sized pouches, these cases are perfect for car or air travel.

With these Wirecutter-approved picks under $100, you don’t have to spend a lot to get a good deal this Amazon Prime Day.

For less than $25, you can find Prime Day deals on everyday essentials that you never seem to have on hand when you need them ...

Amazon Prime Day Sale in beginning on July 12 and is the perfect time to get up to 80% off on fashion accessories.

These TikTok beauty products are actually worth the hype & finally on sale. Get up to 70% off viral products, all loved by celeb fans like Alix Earle, Kylie Jenner, and Khloe Kardashian.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As a trained hairstylist, “Southern Charm” star Madison LeCroy knows which haircare products work like a charm. She dubbed ...

As a beauty journalist, I've spent no less than the last half a decade trying to perfect my makeup brush line-up, and through years of trial-and-error, dare I say, I might have finally done it.