Well, that's it for BTN this week. It's also time for me to say goodbye for a while because I'm heading off on leave to have this baby. But don't worry, the wonderful Jack Evans will be filling in for ...

Apple will have more free cash flow at its disposal and can “pawn off” AI spending on other big technology companies, one ...

XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game a ...

Researchers from Microsoft and Carnegie Mellon University recently published a study looking at how using generative AI at ...

After I made a quip on Facebook about a Super Bowl ad, Meta's AI curiously created a party invitation for me—and Puppy Monkey ...

If you want people to take you seriously—at least, as a marketer— you run an ad during the Super Bowl. The Super Bowl isn’t about selling things, it’s about reminding people that your company is big ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.