Toy review: The new Transformers. ... Real rubber wheels, a button for an electronic truck hornthat also lights up the cab, a smokin’ red-and-blue flame paint job—nowthis is some vehicle!

When you think about all-time great toy franchises, Transformers has to be up there. After Hasbro debuted them in the 1980s as a rag-tag conglomeration of various repurposed Japanese robots, they ...

T he new Transformers toy line is only just being formally announced, but hype and promotion for the upcoming Transformers: Age of the Primes series is already in full swing. This includes several ...

Transformers, from Armageddon director Michael Bay, is based not on a novel or a play or a screenwriter's inspiration, but on a line of Hasbro toys that have been hot tickets for more than 20 years.

In 1984, the company launches the Transformers toys, an even larger success. That year Hasbro expands into the game market with the purchase of Milton Bradley Co., maker of Monopoly.

The Big Powered GV is one of the rebooted Diaclone toys. Ollie Barder. One of the biggest pop-cultural injustices of the last few decades, is how the origins of Transformers were lost to the mists ...

In 1984, the company launches the Transformers toys, an even larger success. That year Hasbro expands into the game market with the purchase of Milton Bradley Co., maker of Monopoly.