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BBC reveals plans to target adults with Bluey ‘lifestyle brand’ for all ages
The BBC has announced their plans to turn Bluey, the world’s top children’s TV programme, into an all-encompassing “lifestyle ...
‘Bluey,’ BritBox International Help BBC Commercial Hit Record Revenue
BBC Commercial, which supports the BBC by generating income for the broader BBC Group, said that BBC Studios grew earnings 11 ...
A Chat With BBC Commercial’s CEO on ‘Bluey,’ a News Paywall, YouTube and ‘Doctor Who’
Bluey, Baby Reindeer, BritBox and BBC News – Tom Fussell and his team have a collection of popular and venerable brands to ...
BBC Studios Posts Record $2.9 Billion Revenue, Driven by ‘Bluey’ and BritBox Growth
BBC Studios marked a banner year with record revenues of £2.2 billion ($2.96 billion) in 2024/25, up from $2.56 billion the ...
Bluey to be made into a ‘lifestyle brand’ by BBC
Suzy Raia, head of global consumer products at BBC Studios, stated the aim is to make Bluey a 'generation-defining brand' and expand into the 'adult space'. Bluey's global popularity is evident, being ...