The blurred surge, of course, traces back to K-beauty, where this finish has been popular for years. “No matter the [K-beauty ...
This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades.
After years of no-makeup makeup and born-this-way perfection, an era defined by individualism is taking shape.
If you’ve been on TikTok or Instagram in 2025, chances are you’ve seen it—the Clean Girl aesthetic. Slicked-back buns, dewy skin, neutral outfits, and gold jewelry. It’s polished, minimal, and ...