YouTube’s new Hype feature rewards fan engagement to help smaller creators reach the homepage and grow their audience.

YouTube has launched a discovery tool, Hype, in India. It has been launched keeping in mind small and emerging creators.

Exclusive: Decision to wait for a deal expected to pay dividends but winning the Premier League is not club’s expectation for ...

YouTube is rolling out A/B testing for video titles, giving users the ability to test multiple title options and compare performance.

If you've spent any time creating for YouTube, you know the hustle is real. Coming up with video ideas, filming, editing, writing descriptions, picking the right tags it's a lot. And for most beginner ...

The updated monetization policies are designed to help better identify mass-produced and repetitive content as AI becomes ...

The company is clarifying what it's called a "minor update" in how it pays video creators. This could have big implications ...