HUGO Boss is taking 'doing it for the 'gram' to a whole new level - with a back-to-front logo clothing line. That's right, you can now take the perfect mirror selfie and make sure everyone knows ...

Liam Payne has teamed up with Hugo Boss for yet another collection and this time round, ... Liam worked his way through a series of outfit changes, showcasing a variety of logo T-shirts, ...

The collection includes casual and cosy T-shirts, sweaters and sneakers as well as more tailored BOSS shirts and jackets. Justin has also created a hand-drawn reinterpretation of the BOSS logo for the ...

Artist John Charles from Huyton with his clothing logo 'Be Boss Be Kind' (Image: Photo by Colin Lane) "That first week we had 27,000 people join us for that week.