That’s a familiar phrase in brand marketing. It’s a decent question, but here’s a provocation to challenge this conventional wisdom: Storytelling and marketing are no longer reliable ways to build and ...

D2CX. D2CX by Inc42 is a 12-week hands-on program to help you level up your D2C game. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies and tactics ...

Greater brand awareness is the key to increased sales from channel partners working in the technology and telecomms sectors according to a survey commissioned by The Channel Partnership. Branding also ...

Lululemon's strategic initiatives to increase brand awareness, such as community-based events and brand campaigns, ... Your social class in the U.S. includes many factors and can ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask ...

The Brand Challenge. ... along with major shifts in consumer awareness and trends, ... Here are five major factors I see challenging large established brands: 1.

Brand Awareness: Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, ... Human Factors Awareness: Understanding and Managing People ...