For businesses without attribution modelling, there are known quantitative methods in which brand awareness can be measured and your advertising dollars can be justified.

The latest survey conducted by the Motorsport Network on behalf of Formula 1 shows just how strong ties to the series, a team or a driver can prove to be for a brand joining the series ...

Our findings from our survey further prove that the goal of brand awareness can help reach new clients and retain current ones.

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. The post Are brand awareness and demand generation rivals, or the ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts.

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

While a business may have built a strong and successful brand identity in its home market, trying to sell to buyers in new territories can be challenging.

Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a ...

Most businesses, especially startups, face a brand awareness challenge. It’s the nature of a crowded market. If you’re funded or not, there are any number of ways to generate brand awareness ...

A survey of RFID Journal's readership found that Zebra Technologies, Impinj and Avery Dennison are the top three brands in the RFID industry, but awareness of what the leading companies sell remains ...