Augmented reality marketing can significantly increase your company's dwell time at live events and on your website. Consider uploading AR-enabled videos to your website and watching in real-time ...

Don't use it as a standalone function. Augmented reality alone cannot help to grow a business. The best potential for AR is to integrate it as part of a larger strategy.

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially ...

Virtual and augmented reality can bring your brand to life in ways never imagined, as well as forge new relationships with surprisingly, pleasant results. The global AR/VR market has growth ...

More and more brands are relying on augmented reality to transform their existing e-commerce sites into powerful AR commerce destinations. As consumers continue to shift their purchasing behaviors ...

Virtual Reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world. “We had to rethink phones as a company. VR ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by ...

Facebook is giving its Messenger bots a new power: augmented reality. Beginning now, a handful of brands will be able to integrate AR effects into their automated messaging bots -- those automatic ...