Everyone from Daisy Edgar-Jones to Dakota Johnson is embracing the soft-focus skin finish. Experts weigh in on how to try it ...

“The butter skin makeup trend is all about achieving a smooth, creamy, and radiant complexion that looks as soft and even as ...

We put together a list of some of the best beauty brands owned by your favorite music artists including Rihanna, Lady Gaga, ...

Pro makeup artists share their tips for perfecting the technique that’s quickly become the new industry standard.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Featuring a curated edit of the industry’s best beauty products, Violet Grey is a New York City discovery haven.

SHOPPING: Hailey Bieber loves this 316 Morphe eyeshadow palette - here's where you can buy it before it sells out again.

The best BB creams are essentially real-life TikTok filters that also offer skincare benefits. These are the 8 formulas ...

If you, like me, still have an icy blue eyeshadow from middle school lurking somewhere in your bathroom drawer — it may be ...

If you haven’t hopped on the no-makeup makeup look trend these it’s still not too late. With just these 5 products, you can ...

I have a big birthday looming - no, not that one, not quite yet - but the one that nudges me into my 50th year ...

While powder blush will always be a popular choice, a cream blush is a cheek-brightening best friend if your skin is prone to ...