Everyone from Daisy Edgar-Jones to Dakota Johnson is embracing the soft-focus skin finish. Experts weigh in on how to try it ...

“The butter skin makeup trend is all about achieving a smooth, creamy, and radiant complexion that looks as soft and even as ...

The Summer Fridays lip butter balm has been a beauty staple since its launch in 2020. The brand has now extended the beloved ...

When it comes to summer complexion, butter skin is in. If you’re struggling to achieve it without looking greasy or sticky, ...

Imagine your favorite cream blush baked in the sun for a few minutes, becoming extra creamy and glossy. That’s how I would ...

We put together a list of some of the best beauty brands owned by your favorite music artists including Rihanna, Lady Gaga, ...

Pro makeup artists share their tips for perfecting the technique that’s quickly become the new industry standard.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Featuring a curated edit of the industry’s best beauty products, Violet Grey is a New York City discovery haven.

Glow-y makeup is so on trend at the moment, especially during summer. Think bronzed skin, bright under eyes, and luminous ...

If you, like me, still have an icy blue eyeshadow from middle school lurking somewhere in your bathroom drawer — it may be ...

Kylie Jenner shared an adorable video on TikTok, in which she and her 7-year-old daughter, Stormi, filmed a GRWM -- "get ready with me" -- makeup tutorial video together using Kylie Cosmetics products ...