In recent months, these plush toys have sparked a buying frenzy worldwide. Behind this craze is a millennial entrepreneur, ...

A curious little creature with wide eyes, toothy grins, and an unmistakable charm is quietly taking over shelves, feeds, and ...

Psychologists say taking an inanimate friend on your trip offers ‘unconditional companionship’ as the travel trend reaches ...

It's a plush doll. It's a bag charm ... appeared at a Pride parade and a protest against immigration raids in Los Angeles. Whether or not these toys are in fact "cute" is up for debate. But there's no ...

But it signals something deeper: a shift in how Chinese cultural products can evoke emotion, status and aspiration on a global scale. This tiny plush toy took nearly a decade to become a global ...

Chinese toymaker Pop Mart’s Labubu monster dolls have become a global craze. They bare their teeth from the handbags of ...

A Japanese hotel chain has introduced a unique service for soft toys, embracing a trend among young travellers who find companionship in stuffed animals.

Australian consumers young and old are forming long lines at stores for a Chinese company's plush "Labubu" collectibles, joining a global rush for the elf-like toys that have become the latest ...

A restaurant in Moscow chose to capitalise on the popularity of Labubu dolls by creating a unique dessert that closely resembled the Chinese plush toy.Visitors love this delectable dessert, which ...

For the first time, an IP created in China has become a global consumer craze. And it happened entirely without central planning. Labubu Plushies Aren’t Just Toys.