News

According to a court filing, Tiger Woods' apparel brand, Sun Day Red, has "unlawfully hijacked" the logo belonging to Tigeraire, a company that makes cooling products for athletes.
Adhering to prescribed clear space rules around UB marks is necessary to maintain legibility, ensure consistent presentation and maximize impact. When there is insufficient space between a university ...
A clothing brand has accused Primark of going 'a step too far' with their new hoodie, and has alleged that the logo bears a strong resemblance to one they themselves designed ...
Just last month, Cherry Co., a women-owned clothing brand, became an official partner with the Kansas City Chiefs, meaning the company can use the classic arrowhead logo.
A luxury French clothing brand ripped off the logo of the New York Young Republicans Club and slapped it on a sweatshirt it sells for $1,399.
Fashionistas are turning away from showing off their branded clothes, and are now using scalpels, irons, seam rippers and nail polish remover to get rid of the tacky logos from their clothing.
From luxury labels like Margiela to streetwear brands like Corteiz and Stüssy, these are Complex Style’s picks for the best brands of 2024, so far.
Brands should exploit new media’s possibilities to deliver on four basics: offering and communicating a clear customer promise, building trust by delivering on that promise, continuously ...