Whether we’re staring at our phones, the page of a book, or the person across the table, the objects of our focus never stand in isolation; there are always other objects or people in our field of ...

Creating brand mascots and animated characters is an advertising tradition. "Tony the Tiger" (Kellogg's Frosted Flakes), the Pillsbury Doughboy, and "Charlie the Tuna" (StarKist) are just a few of the ...

No longer exclusive to warm-and-fuzzy characters encouraging consumers to purchase product, animation advertising is being deployed to express brand value, build market share, and, perhaps most ...