The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

But is there really anything hiding inside the Coca-Cola logo? Arguably the most famous soft drink logo of all time, the Coca-Cola logo as we know it first appeared in 1887.

Sprite will no longer use its recognizable green bottle, with Coca-Cola announcing its brands will switch to clear plastic that is better for recycling into new bottles.

Coca Cola is one of the most famous brands in the world and its logo is instantly recognisable - but it also has a hidden message in it that you might not have noticed ...

Let’s get right to the reason you’re here—that hidden message. Many believe the ribbon-like extension on the first “C” in Coca-Cola is actually a smile.

As for the logo, the new design is bigger and bolder, and the typeface had been updated from Helvetica to TWK Lausanne. The bespoke details are subtle, but look closely and you'll see some clever ...

This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...

In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson’s] Coca Cola script underlined with a white ‘wave’, or ‘Dynamic Ribbon Device'." ...