The jolly, rotund figure of Santa Claus in a red suit is a staple of Christmas imagery. While Santa's figure existed before, Coca-Cola played a pivotal role in popularizing and solidifying this modern ...

Coca-Cola first began using a version of Santa Claus Coca-Cola says was more reminiscent of Nast’s in advertisements in the 1920s, the company says.

Coca-Cola began using Santa Claus in advertisements in the 1910s and 1920s. With plans to keep using Santa, Coke hired an artist to create a new exclusive version of the famous Christmas character.

Coca-Cola first began using a version of Santa Claus Coca-Cola says was more reminiscent of Nast’s in advertisements in the 1920s, the company says.

Coca-Cola did help popularize today’s image of Santa Claus, but its version of Santa drew inspiration from an 1822 poem and earlier Santa depictions. Skip Navigation Share on Facebook ...

Coca-Cola did help popularize today’s image of Santa Claus, but its version of Santa drew inspiration from an 1822 poem and earlier Santa depictions. Skip Navigation Share on Facebook ...