Despite all the talk about a new economy and technology changing the world, there's one old-fashioned marketing tool that's still around Yellow Page advertising.

A commonly used food coloring can make the skin of a living mouse transparent, allowing scientists to see its organs function, according to a new study.

US intellectual property regulators are rejecting General Mills' bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside ...

This device is powered with a 65W USB-C power adapter. The VivoBook S14 S435 will be released with a Deep Green all-metal body with a color-blocked YELLOW Return key.