10. Chanel/Gucci It's one thing for your logos to look the same, but it's another for two companies within the same industry to be this closely related on a visual level.

Advantages & Disadvantages of Allusive Logos. Allusive logos can either set businesses apart from their competitors or leave consumers confused about what the owners are selling. Allusive logos ...

Gen Z can't read cursive, but will brands like Kellogg's, Ford, and Coca-Cola be convinced to change their logos?

Jaguar Land Rover is doing a funny thing. It’s splitting out Range Rover as its own brand, and that means it needs its own ...

Jaguar prepares for the next chapter in its history with a completely overhauled brand identity. The new logo and graphics will be applied on the upcoming Jaguar Design Vision Concept. The company ...

While consumer-facing brands pay top dollar for logos that stand out in the marketplace, branding for B2B companies that sell things like cloud computing or cybersecurity tend to be reserved—and ...

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of ...

After 14 Years, Pepsi Has a New Logo and It Finally Fixes 1 of the Biggest Problems Facing Every Company Your brand isn’t what you say about your company–it’s what your customers see.