Salesforce Marketing Cloud’s Loyalty Management provides the scalable foundation for earning and redeeming loyalty across every touchpoint. Airship powers the mobile-first customer experience, ...

New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

Looking to unlock deeper data-driven insights or to build more intelligent business process automations? These popular tools ...

Obsidian Security says it is creating a working group of security leaders to pressure SaaS vendors to adopt standards like the SSCF to make their online applications safer as the cyber threats against ...

Perplexity just became the poster child for why insurers are backing away from AI companies — it got caught copying a ...

AI adoption inside enterprises has exploded, and with it comes shadow AI tool sprawl. Different tools solve different parts ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

AI agents need enterprise context to produce reliable results. New developments unveiled at Atlassian's recent conference point to open knowledge graphs and libraries of how-to skills providing that ...

With this many announcements we are half expecting ARN to announce a new station just for announcing announcements.

Youxin Technology Ltd (Nasdaq: YAAS) (the 'Company” or 'Youxin Technology”), a software as a service ('SaaS”) and platform as a service ('PaaS”) provider committed to helping retail enterprises ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

News from the week beginning 27th October includes items from Cybage Software, Expereo, Gainsight, Infor, Logicalis, Newgen Software, Planful, Workday ,and Zoho ...