The Japanese word “kawaii” made it to the English vernacular, but its deeper cultural meaning has been lost in translation.

Made popular by its seemingly unthreatening nature, cute’s quest for world domination suggests there is more to the phenomenon than its charming exterior might imply.

RENO, Nev. (KOLO) - Tooti Frooti sells many Japanese toy collectibles including sanrio, charmy chan, miffy, calico critters, monchhichi, rilakkuma, kewpie babies, and many more ...