Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.

Pantone's Color of the Year for 2024 is Peach Fuzz. This follows 2023's Viva Magenta and 2022's Very Peri.

Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued ...

In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive ...

You can expect to see a lot of blue next year. Pantone announced Wednesday night that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk.

Pantone connected its 2023 Color of the Year to courage and a new way of living. But it also reminds us of scrunchies and Lisa Frank.

For its 2022 color of the year, global color authority Pantone has for the first time created a brand new shade: Very Peri, a reddish blue.

On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release as variously “gentle,” “velvety,” “contemporary” and ...