Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard.

Everything you need to know about the 2020 Pantone Color of the Year, Classic Blue, a hue that's calming, reassuring and confident.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.

Pantone's Color of the Year for 2024 is Peach Fuzz. This follows 2023's Viva Magenta and 2022's Very Peri.

First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued ...

Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

Pantone connected its 2023 Color of the Year to courage and a new way of living. But it also reminds us of scrunchies and Lisa Frank.

Every year Pantone selects a color that the company believes identifies the mood of the moment. For 2024, that color was “Peach Fuzz,” a tone “whose all-embracing spirit enriches mind, body ...

On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release as variously “gentle,” “velvety,” “contemporary” and ...

Pantone's Color of the Year 2025, Mocha Mousse, is here. Get inspired with these 18 cocoa-inspired pieces that ELLE editors are adding to their closets.