Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols ...

Gelli's design agency Tátil, which he founded in 1988, was one of 139 that attended the initial briefing for the Rio 2016 logo competition. "When I saw I thought oh my God, I'm going to give up ...