As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ marketers.

Social media, video marketing and influencer marketing are three digital marketing trends that can take your business to new heights.

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have changed, so have the tools needed to succeed.

The new version of the Digital Chart Regulation, adopted on October 30 by the Italian Advertising Authority (IAP), introduces significant updates in the realm of influencer marketing. This ...

Digital display advertising revenue on desktop and mobile Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars) ...

Clever advertising executives know when to capitalize on both traditional and digital marketing methods, sometimes using one to drive traffic to the other.

Source: eMarketer, U.S. Ad Spending Estimates. Note: Numbers may not add up to 100% due to rounding. In 2017, Verizon purchased Yahoo and created a new subsidiary called Oath that incorporated Yahoo, ...

Online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. (See chart, above.) That performance is attracting ...

The merged approach: How combining traditional and digital brings marketing success Digital is vital to the success of any marketing strategy. Or is it? It's a bold statement but one that is only true ...

Digital marketing methods that took a back seat in the past are now coming naturally to law firms and their business leaders.